Our story began with our founder, Tashan Russell, working across schools in and around London as a PE Teacher, Sports Coach and PE Specialist for nearly ten years. It became clear that something was missing: Lessons were being delivered, but the impact wasn’t lasting. Skills weren’t sticking, and pupils weren’t carrying what they’d learned into the next stage of their development.

That’s what led to AR Sporting Group in 2025.

We started with a clear aim: to create coaching that actually makes a difference. We want pupils to build confidence, move more, and stay engaged with sport long after the session ends. Our work focuses on meaningful delivery, whether that’s through PE cover, break-out lessons linked to the curriculum, behaviour-focused sport, or one-to-one mentoring. We also support teachers directly, helping them build knowledge and confidence in PE through co-teaching and CPD.

Looking ahead, we’re building tools to help schools track progress, understand their impact, and make the most of their PE Premium. But the goal stays the same: to ignite the sport in every child, and to make sure no session is wasted.